Website brief

let's get started

Tell us about your business

Everything we need to plan your new website: what you do, who you do it for, the Google searches it should show up in, and your logo and photos. Fill in what you can and skip anything you're not sure about.

About 20 minutesSaves as you goSend it when you're ready

01

About you

Who we'll be working with. Only these first three are needed to send the brief.

If you have one.

It's fine if you haven't decided yet.

02

Your business

Write it the way you'd explain it to a new customer. Rough notes are perfect; we'll turn them into website copy.

One per line, most important first. Add a few words about each if you can.

Why do customers pick you? Promises, guarantees, how you work.

How did you start, and who's behind it? A few sentences is plenty.

03

Your customers

This shapes the pages we write and the Google searches we aim them at.

e.g. homeowners, cafes, parents planning parties, other businesses.

Suburbs, towns or regions you work in or deliver to, most important first.

Guesses are fine. One per line.

These become your FAQs, so add answers if you can.

Competitors, and anyone you admire. Names or websites.

04

The practical details

The things customers check before they get in touch.

Show it on the website?

Starting prices, packages or ranges. Leave it blank if you'd rather not.

e.g. deposits, bank transfer, card, invoices on account.

05

Your website

What the site needs to do for you, and which pages it needs.

What should the website do most?

Tick all that apply.

Pages you'd like

Tick what you think you need. We'll suggest the rest in the plan.

The email address that gets messages from the contact form.

Links, and what you like about them.

If you have them. Colour codes like #3d18f1 are perfect.

06

Logo & photos

Add your files here and they'll upload when you send the brief. Files can't be saved as you go, so add them just before you send.

Your logo is…
Logo files

Best: AI, EPS, SVG or PDF from your designer. A large PNG works too.

Choose files or drag them here

    Photos

    Your own photos beat stock: your work, your team, your place. Send the biggest versions you have.

    Choose photos or drag them here

      Anything else

      Brand guidelines, price lists, menus, brochures, existing copy.

      Choose files or drag them here

        A Google Drive, Dropbox or WeTransfer link.

        07

        Reviews & social

        Real reviews build trust fast, and we link your social accounts from every page.

        Paste 2–5 of your best, with the customer's first name. Or tell us where to find them.

        The link, or the name as it shows on Google Maps.

         

        08

        Domain & email

        So we can point your domain at the new site without breaking your email.

        Please don't put passwords here. We'll arrange logins with you separately.

        Do you have a domain name?

        Add any others you own too.

        e.g. 1st Domains, Crazy Domains, GoDaddy. Check your renewal emails.

        e.g. Google Workspace, Microsoft 365, your internet provider.

        If you have one and know who.

        09

        Anything else

        And anything that date depends on, like a launch or event.

         

        Ready to send?

        Send it now, even if it isn't finished. We'll follow up on anything missing.

        Done

        Thanks, your brief is in.

        We'll read through it and be in touch soon.

          StudioEleven Limited · Auckland